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Our Story

Strive for better

True comfort shouldn't cost you, or the planet.

A few more words from Rohan

We couldn't put a five minute video on the homepage....

Our values

Respect the past, embrace the new
Charge what's right
No discounts ever (really!)
No compromises on quality
Comfort at all costs
Materials from nature ONLY

Lean and mean

Why are our sofas so well made, so comfy, and yet such incredible value? 

Our secret is extremely simple: we don’t make extra profit on the extras. And then we don’t blow your hard-earned moolah on marble-floored showrooms, glossy ad campaigns, or pointy-shoed salesmen.

Instead, we put every penny where it matters which is into your sofa, to make it as comfy as cashmere pyjamas on a freezing Sunday, curled up with your loyal old Labrador, a roaring fire, and a book you’ll never finish because you’ve nodded off.

Read more about our radical approach to pricing

Belief in better

We work with (not against) Mother Nature, favouring both recycled and natural materials like responsibly-sourced wool, coconut fibre, castor & soybean foam and 100% natural covering fabrics.

Every choice we make is a step toward a better world.

Learn more about our materials

We've got bags more where that came from

You've been warned, we could go on about sofas for ages.